Panda Express Reflects American Chinese Heritage via Innovative Design
Panda Express now boasts an innovative design that reflects the brand’s American-Chinese heritage. The new design incorporates traditional Eastern elements like the moon gate-inspired entrance – it mimics the shape of a full moon, symbolizing peace, prosperity, and family reunion in Chinese culture. There’s also a mural highlighting cultural traditions, including a dragon dance that […]
Y3000 Coke from the Future: Coca-Cola Will Stay Relevant and Refreshing in Year 3000
Just imagine what Coke would taste like in the year 3000. Much or more of the same, most probably! Well, Coca-Cola is giving a taste of the future to fans with a limited-edition drink and an AI-powered experience. Co-created with human and artificial intelligence, Coca-Cola Y3000 highlights how fans envision the future through emotions, aspirations, […]
Peet’s Coffee Brews Humor for Coffee People
Peet’s Coffee is celebrating the amazingly versatile and delicious beverage in a new brand campaign “Coffee for Coffee People”. It looks past the intricate coffee-based drinks that other coffee brands often have. Jessica Buttimer, vice president of brand marketing at Peet’s Coffee, said coffee companies have kind of lost the plot in terms of caring […]
How Has TikTok Changes Affected Marketers
TikTok, the fastest-growing social media platform, has every kind of content and community for everyone. It is a haven for marketers trying to reach out to millions of people around the world with their various brands and products. TikTok has risen above Facebook and Twitter in terms of popularity for billions of users. Marketers prefer […]
BBC Earth’s New Look Reflects a World of Wonders
BBC Earth, the umbrella brand for BBC Studios‘ natural history and science content, has been a global sensation with its riveting documentaries. BBC Earth is now taking a confident step forward by launching a bold new logo that celebrates its success and promises even more captivating content for viewers. A New Look for BBC Earth […]
Top 5 Celebrity and Brand Collaborations 2023
Ever since rapper Kanye West’s fallout with Adidas over his anti-Semitic comments, brands have been wary of collaborating with celebrities and cushioning losses. Brands collaborate with celebrities to get an extra boost of attention from their consumers and the media alike. And those who don’t have recognizable faces, aren’t getting the much-needed attention. Over the […]
YouTube Create: YouTube Introduces New App for Creators, AI-powered Tools
YouTube has a new app “YouTube Create” for creators and AI-powered features to ease content creation. The platform has launched a new editing app for mobile creators in an effort to streamline the production process of its Shorts and long-form videos. It includes editing, trimming, and automatic captioning features, voiceover editing capabilities, and a library […]
Walmart Connect Takes Video Ad Solution for More Options to Brand Partners
Walmart Connect now offers more robust options for brand partners to reach out effectively to customers. It has introduced sponsored videos, the platform’s first onsite video ad solution. This service is available to Walmart advertisers who are brand-registered on the Walmart Brand portal. Susanna Lee, senior director of product marketing for Walmart Connect, highlighted that […]
TENZING Unveils New Brand Design
Energy drink TENZING has introduced a new brand design for its popular plant-based drinks. It will have the same white backdrop at the bottom of the can. And this is what sets the brand apart from its competitors – giving you all the energy, without the crash. Huib van Bockel, CEO and founder at TENZING, […]
Amazon Introduces Limited Ads on Prime Video
Amazon Prime Video shows and movies will include limited advertisements starting early to boost monetization efforts. Amazon joins its competitors trying to make streaming video entertainment more profitable. Amazon wants to have meaningfully fewer ads than linear TV and other streaming TV providers. It will introduce ads in Prime Video content in the US, UK, […]
