Cadbury is celebrating its 200th anniversary with a new integrated campaign “Yours for 200 Years”. The latest campaign builds upon the “There’s a Glass and a Half in Everyone” brand platform, which celebrates the spirit of giving.
“Yours for 200 Years” is powered by a film set in 1824. It tells the story of a young girl who steps into a familiar store to bargain with the shopkeeper for a bar of Cadbury Dairy Milk for her mum’s birthday. The setting outside the store returns to the modern day – as time advances and technology changes, the story very much remains the same.
The girl empties her pocket, showing pennies, buttons, and a unicorn toy, to pay for the bar of chocolate. The shopkeeper accepts the payment and passes the bar to the young girl who gives it to her mother. The girl and the mother embrace, highlighting the spirit of kindness and generosity that Cadbury aims to represent. This storytelling is the work of VCCP’s global content creation studio Girl&Bear and award-winning director Frederic Planchon.
Elise Burditt, Cadbury’s senior marketing director, said this is a very special moment for the brand. “It’s not every day that you have the opportunity to celebrate a 200th anniversary. But for us, this is so much more than that – it’s celebrating 200 years of being part of the lives of the British public and recognizing that we wouldn’t be here today without them. We want to demonstrate that the values upon which were founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.”
Cadbury has also taken to OOH and social media to showcase the brand’s prominent position in British culture via ‘Your Cadbury Photos’ – these have been submitted by the people. It shows families enjoying Cadbury products, from Easter egg hunts and birthdays to summer with a Flake 99 ice cream. These images will feature across billboards and campaign assets to celebrate the role Cadbury has held in people’s lives.
Chris Birch and Jonny Parker, VCCP London executive creative directors, said Crikey. 200 years old. “That only happens when you have the relationship with the British public that Cadbury has. This work celebrates every Christmas morning Selection Box, every school trouser pocket Curly Wurly, every drippy Flake 99, every Dairy Milk on the sofa, and everyone in Britain who’s gleefully munched them down since 1824.”
Cadbury has become a part of the fabric of the nation. The “Yours for 200 Years” campaign celebrates the brand’s position in British life for generations.
Also Read: Cadbury Dairy Milk Embarks on New Creative Direction – Bold Visuals, Colorful Shapes
