Every Day Better: Amazon Turns Customer Reviews into Witty Commercials
In the world of e-commerce, Amazon has always been synonymous with customer reviews as a reliable source of information for assessing product quality and usability. Recognizing the significance of customer feedback, Amazon has launched its latest advertising campaign titled ‘Every Day Better’. This campaign showcases the power of customer reviews and their impact on shaping […]
Frasers Group to Launch Amazon Prime-like ‘Frasers Plus’ to UK Market
British retail giant Frasers Group is set to introduce “Frasers Plus”, similar to Amazon Prime, to the UK market. Michael Murray, CEO of Frasers Group, made this announcement at the World Retail Congress 2023 in Barcelona. He said Frasers Plus will be a subscription-based membership programme. It promises to offer personalized offers across all its […]
Chinese E-commerce App Temu Entered the European Market
Just after seven months of its launch in the U.S., Temu – a budget shopping app has entered the European market. It now operates in Italy, France, Germany, Spain, the UK and the Netherlands. This comes after the platform stepped into Canada, Australia and New Zealand earlier this year. Temu, Pinduoduo’s (PDD) international sibling, has […]
A ‘Rabbit Hole’ of Entertainment: Amazon Prime Video is Rebranding
The popular streaming service Prime Video, which has over 200 million subscribers, has developed a brand refresh to highlight its incredible array of entertainment and position it as a venue for fandoms of all kinds. For Prime Video, Amazon developed a brand strategy that envisions the platform as a ‘rabbit hole’ of entertainment where viewers […]
Amazon rebranding ad offerings to Amazon Advertising!
Amazon is getting rid of titles including Amazon Media Group, Amazon Marketing services, and Amazon Advertising platform by channelizing Amazon ad offerings through the rebrand Amazon Advertising. This new initiative is to integrate all the advertisement sections into a simplified category. Two weeks before, Google announced the rebranding of Google AdWords to Google Ads. Google […]
