Tag: brands

Rapid Evolution of Consumer Behavior, Brand Interaction: Report
14 Sep

Rapid Evolution of Consumer Behavior, Brand Interaction: Report

There are clear divisions in consumer behavior, mainly two groups Gen Z and Millennials, with

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From Competition to Cooperation: How Radical Collaboration Helps Solve Sustainable Packaging Crisis?
14 Sep

From Competition to Cooperation: How Radical Collaboration Helps Solve Sustainable Packaging Crisis?

In the pursuit of a greener future, one crucial area of focus is tackling the

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Brands Tap into Quiet Luxury to Speak Quality and Craft
29 Aug

Brands Tap into Quiet Luxury to Speak Quality and Craft

Known as “stealth wealth”, “quiet luxury” is the new aesthetic trend that is loudly taking

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TikTok to Display Ads Alongside Organic Search Results Via New Tool
28 Aug

TikTok to Display Ads Alongside Organic Search Results Via New Tool

Popular influencer platform TikTok has enhanced its features with a tool “Search Ads Toggle” that

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Kidult Culture: Iconic Brands Mastering Marketing to Reach the Inner Child
04 Aug

Kidult Culture: Iconic Brands Mastering Marketing to Reach the Inner Child

In the world of marketing, appealing to consumers’ emotions and nostalgia has always been a

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Is Influencer Marketing Losing its Charm?
21 Jul

Is Influencer Marketing Losing its Charm?

The expansion of social media has given rise to the popularity of influencer marketing. It

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