Category: Industry

Australia Advertising Industry is Steadily Losing Professionals – Study
08 Oct

Australia Advertising Industry is Steadily Losing Professionals – Study

The advertising industry, particularly in Australia, has recorded a steady departure of experienced professionals in

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Celebrity and Influencer Endorsements Critical For Brands: Report
03 Oct

Celebrity and Influencer Endorsements Critical For Brands: Report

Brands are looking up to celebrity and influencer endorsements to boost their engagement with diverse

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Alshaya Group Launches Alshaya Media Connect, Transforms Digital Advertising in Middle East
30 Sep

Alshaya Group Launches Alshaya Media Connect, Transforms Digital Advertising in Middle East

Alshaya Group, one of the world’s leading international retail franchise operators, has launched its omnichannel

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Gen Z Spending To Grow $12 trillion By 2030: NIQ Report
24 Sep

Gen Z Spending To Grow $12 trillion By 2030: NIQ Report

Gen Z has emerged as a lucrative market for marketers and businesses are working hard

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Dentsu Group Launches ‘House of Creators’, Supports Next Generation Creators on Social Platforms
21 Sep

Dentsu Group Launches ‘House of Creators’, Supports Next Generation Creators on Social Platforms

Acknowledging the rapid pace of technological advancement and democratization of content production, Dentsu Group has

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Mazda Revives its ‘Zoom Zoom’ Proposition with OOH Campaign in Australia
19 Sep

Mazda Revives its ‘Zoom Zoom’ Proposition with OOH Campaign in Australia

Mazda has taken its iconic ‘Zoom Zoom’ brand proposition a step further with an engaging

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