Consumers crave an emotional connection with brands, but this is no cakewalk...
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Lucozade, an energy drink brand that started with one original recipe in...
Puma is looking at strengthening its positioning as the Fastest Sports Brand...
LEGO is set to build a more consistent design experience for its...
L’Oreal Paris, a brand that champions women’s empowerment, has taken its ‘Because...
Coca-Cola in collaboration with Marvel has launched limited-edition packaging and immersive storytelling....
Anamorphic billboards, the game-changer in out-of-home and 3D advertising, have become the...
Liverpool Cathedral, the architectural giant that dominates Britain’s skyline, is not just...
Love Island fame Zara McDermott has launched ‘Rise’ a new women’s ready-to-wear...
McDonald’s Australia is taking Big Mac lovers, old and new generations, down...
Levi’s brand is basking in the limelight thanks to Beyonce and Post...
Hellmann’s has taken it upon itself to counter fridge blindness, a contributor...
14
Oct
GITEX GLOBAL 2024: World’s Largest Tech Event Kicks Off at Dubai World Trade Centre
The GITEX GLOBAL, the world’s largest and best-rated tech event, is running in its 44th
13
Sep
Samsung Electronics Gets Recognition at International Design Excellence Awards 2024
Global electronics giant Samsung received recognition for its excellence in design centered on consumer lifestyles
13
Aug
Bendy Illustrations Highlight 2024 Olympics in Apple’s Made on iPad Campaign
Apple has launched an innovative Made on iPad campaign, putting a creative spin on their
12
Aug
New Balance Introduces 2024-25 Season Kit For Al Sadd SC
New Balance, a major sports footwear and apparel brand, has taken its partnership with Al
08
Aug
McDonald’s Cashes On Nostalgia Collective Cups 2024, Unforgettable Designs
McDonald’s is once again sending customers and enthusiasts down memory lane with its latest new
08
Aug
Deadpool & Wolverine is the Barbie of 2024: Cross Brand Promotion and Creator Campaigns etc.
Marvel’s Deadpool & Wolverine seemed to have gone through Margot Robbie’s Barbie pink of marketing
26
Jul
Kamala Harris is a ‘Brat’ For US Presidential Election 2024
Kamala Harris’ team is working round the clock to brand the vice president as a
13
Jul
‘It’s Magic When the World Comes Together’: Coca-Cola Highlights the Power of Sport, Foster Cross-Cultural Connection Paris Olympics 2024
Coca-Cola believes sports is magical as it brings people together irrespective of differences and cultural
10
Jul
Sprite Limelight 2024 Serves the Ultimate Cool-Down to Gen Z Audience
Sprite Limelight 2024 presents international artists sharing their tales of perseverance to life with new
09
Jul
What is Ambush Marketing? Cristiano Ronaldo UEFA EURO 2024 Controversy: All You Need to Know
A word that caught everyone’s attention during UEFA EURO 2024 is ‘ambush marketing’ courtesy of
